Leipzig Games Convention 2008 - Stand Design
August 2008
NCsoft had a large presence at the Leipzig Games Convention 2008. The game Aion: The Tower of Eternity was the main focus of NCsoft’s marketing activity at the convention, so the stand design was to be heavily branded with the game.
I worked closely with the Event Manager and the stand builders to produce the design for the stand. I designed and produced artwork for every surface of the it, which was roughly 18 metres wide by 30 metres long, with the front wall alone five metres high. There were four game demonstration pods for Aion: The Tower of Eternity, one for Guild Wars, and two registration pods - one for each of those two games. The rear interior wall of the stand consisted of a stage, two photo points for visitors to appear ‘in game’ and a bar dispensing Müller fruit drinks. The front wall was decorated front and back with artwork I developed for the Aion Community Website, and had two small stages for costumed models to pose for photographs. I decided on lighting and materials for the stand and made sure that the stand would look stunning from all angles.
I also produced supplementary materials for the stand including screen backgrounds, press packs and a give-away bag, all of which contributed to the stand being awarded Best Booth of Leipzig 2008 by OnlineWelten.
