“We couldn’t be more excited”

Says the person on stage looking anything but excited. It’s always ‘excited’ too. Never ‘pleased’ or ‘glad’ or just plain ‘relieved’ as if they’re not sure what they’re announcing could hold anyone’s attention without top emotional billing. Even so, they’ve still got a little bit of headroom, they’ve still got “We are literally shitting ourselves with excitement” if they want it.